So much more then before. And so much less, too - A remarkably slim design that still makes room for a larger display and a faster chip. Ultrafast wireless that doesnt sacrifice battery life. And all-new headphones designed to sound great and fit comfortably. So much went into this iPhone. So you could get even more out of it. All New Design - iPhone 5 is just 7.6 millimeters thin. To make that happen, Apple engineers had to think small, component by component. They created a nano-SIM card, which is 44 percent smaller than a micro-SIM. They also developed a unique cellular solution for iPhone 5. The conventional approach to building LTE into a world phone uses two chips &mdash one for voice, one for data. On iPhone 5, both are on a single chip. The intelligent, reversible Lightning connector is 80 percent smaller than the 30-pin connector. The 8MP iSight camera has even more features - like panorama and dynamic low-light mode - yet it's 25 percent smaller. And the new A6 chip is up to 2x faster than the A5 chip but 22 percent smaller. Even with so much inside, iPhone 5 is 20 percent lighter and 18 percent thinner than iPhone 4S. It's Our Thinnest Display Ever. And It's The First of its Kind - Making a thinner, lighter iPhone meant even the display had to be thinner. Apple engineers accomplished that by creating the first Retina display with integrated touch technology. Which means instead of a separate layer of touch electrodes between display pixels, the pixels do double duty &mdash acting as touch-sensing electrodes while displaying the image at the same time. With one less layer between you and what you see on iPhone 5, you experience more clarity than ever before. All on a display thats 30 percent thinner than before. More display means more to see - Anyone can make a larger smartphone display. But if you go large for larges sake, you end up with a phone that feels oversize, awkward, and hard to use. iPhone 5 features a 4-inch display designed the right way: its bigger, but its the same width as iPhone 4S. So everything youve always done with one hand &mdash typing on the keyboard, for instance &mdash you can still do with one hand. On a larger canvas that lets you see more of every web page. More of your inbox. More events on your calendar. Even more apps on your Home screen. Its more vibrant, too - This isnt just a larger display. Its a larger Retina display. At 326 pixels per inch, it has a pixel density so high your eye cant distinguish individual pixels. And as stunning as the Retina display is on the iPhone 4S, this one gives you 18 percent more pixels for an impressive 1136-by-640 resolution. Colors get a boost, too, with color saturation thats 44 percent greater than before. So with iPhone 5, the games you play, the words you read, the images you see, and the apps you love look and feel incredibly vivid and lifelike. For big-time entertainment, iPhone 5 lets you watch widescreen HD video in all its glory &mdash without letterboxing. LTE. The right way - You rely on your iPhone. So a thin, light design and outstanding battery life are important to you. But so is a fast data connection. LTE wireless technology is built for speed, but adding it to a phone can create bulk and drain battery life quickly. iPhone 5 does LTE the right way &mdash optimized for better battery life and designed for ultrafast connectivity in a thin profile. The very things you want most from your smartphone. Next-generation cellular and wireless connectivity - iPhone 5 supports more networks all over the world. That includes advanced networks such as HSPA, HSPA+, and DC-HSDPA. Browse, download, and stream content at ultrafast speeds. Dual-band 802.11n wireless connectivity accelerates your Wi-Fi experience, too &mdash up to 150 Mbps. Faster CPU performance - With the new A6 chip, just about everything you do on iPhone 5 is noticeably faster &mdash up to twice as fast compared with the A5 chip. So apps launch, web pages load, and email attachments appear almost instantly. Faster graphics - The A6 chip also offers graphics performance thats up to twice as fast as the A5. So you can power through graphics-intensive apps and games. And enjoy higher frame rates for smoother, more realistic gameplay. Even better battery life - Not only is the A6 chip custom designed to be fast, its custom designed to work with iOS 6 to be extremely power efficient. So even at its accelerated speed, iPhone 5 has more than enough battery power to last throughout the day &mdash up to 8 hours of browsing on a cellular connection, up to 8 hours of talk time, and up to 10 hours of video playback time. All-new EarPods - Just like fingerprints, ears are unique parts of the body. Which means earbud headphones fit differently on everyone. So rather than use the speaker as the starting point for new headphones, Apple designers and engineers started with the ear. They tested over a hundred prototype designs on hundreds of people. All with the goal of creating earbuds that rest comfortably inside &mdash and stay inside &mdash a variety of ear types, while also producing quality sound. The result is a breakthrough for earbud headphones: Apple EarPods. Theyre unlike anything youve ever seen or heard.
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