Friday, November 29, 2013

US Army expands commitment to potential recruits via mobile app, site

By Rimma Kats

March 2, 2011

The United States Army is extending its commitment to engage potential recruits via an iPhone application and mobile-optimized site.

The Army Strong Stories iPhone application and mobile site let users share their own Army Strong story, post comments and learn more about Army service and the careers available. The application is available?as a?free download in Apple?s App Store.

?With more than 600 soldier bloggers contributing to Army Strong Stories, many of them active duty, it was a natural next step to provide them with portable access to the site so they can share their stories, pictures and videos at anytime from anywhere,? said Bruce Jasurda, chief marketing officer of U.S. Army Accessions Command, Louiseville, KY.

?The U.S. Army remains committed to providing a transparent view of soldiers? daily lives and this mobile program helps enhance that transparency,? he said.

?Furthermore, the Army Strong Stories iPhone app and mobile Web site offer visitors portable access to new content and features and enable them to ask questions, leave comments, and post new stories."

The U.S. Army Accessions Command, a subordinate command of U.S. Army Training and Doctrine Command, meets the human resource needs of the Army by transforming volunteers into officers, warrant officers, and enlisted soldiers.

Army strong
Users can access the mobile site by entering on their mobile browsers.
Via the application and mobile site, users can upload written content, photos and videos.

Additionally, users can access information about the army and connect to its official Web site.

?The iPhone app is a pilot program to enable our bloggers to tell their stories easily with mobile technology, and the army is always evaluating additional mobile platforms to gauge program expansion,? Mr. Jasurda said. ?We are getting word out about this initiative through a variety of means.

?Through ongoing engagement and communication with our network of soldier bloggers, we notified them of this new tool so they can download and try it out,? he said. ?This was a request they made and we're excited to meet that request.

?We are also sharing the news through various internal, army communications channels, and conducting media and social media outreach to spread the word.?


Users can read blog posts


Users can read a soldier's particular blog

In addition, users can read posts from their favorite bloggers, comment on the posts and share stories on Facebook and Twitter.

?Given mobile adoption, use and interest, it is definitely an area of focus for the army,? Mr. Jasurda said. ?There are some other mobile programs in development that army will look to launch over the course of the coming months.??

Final Take
Here is a demo of the application

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