Is buying bottled water like buying air?

It takes 6000 glasses of tap water to equal the cost of a single bottle of water. Picture: Thinkstock Source: Supplied

Hilarious campaign pokes fun at consumers6000 glasses of water equal cost of one bottleVisit the Choose Tap Facebook pageFind out more on the Choose Tap campaign

"IT'S KIND of like buying bottled water."

That's the message from Yarra Valley Water in this ad campaign, Choose Tap, that pokes fun at consumers by comparing buying bottled water to buying air.

The aim is to promote the use and health benefits of drinking tap water after figures revealed it takes 6000 glasses from the tap to equal the cost of a single bottle of water.

The campaign, which was filmed in a real store in Melbourne, centres on a fictional brand, Dupé (pronounced due•pey), selling a variety of strange products such as 'February Moonlight', 'Vintage Compliments From Nanna' and their signature product, 'Organic Fresh Air', all at incredibly high prices.

The reactions of customers were filmed by a hidden camera.

Australians spend big bucks on bottled water, more than $500 million a year, "which is not only putting greater strain on the environment, it's an expense we could easily avoid," says Yarra Valley Water's website.

View the original article here