Mercedes S-Class Coupe spied with AMG treatment

Mercedes-Benz is already hard at work on development of the S-Class Coupe, the car that will replace the CL-Class and that was previewed as a concept at the Frankfurt Motor Show. And the car in this latest set of spy shots – which our spy photographer claims is an AMG variant based on its aggressive front fascia, quad exhausts and huge brakes – looks rather far along in the development process.

According to our German informants, this particular prototype has the singing voice of an AMG, and is described as sounding "great." Making that noise should be AMG's 5.5-liter, twin-turbo V8, despite claims of it being near death. While it produces 577 horsepower in the S63 AMG, our spies seem to think it'll get a small bump to 585 horsepower, which contradicts previous reports. Performance should be AMG-worthy, with an expected sprint to 62 miles per hour taking around four seconds.

Take a look up top for the full batch of spy photos.

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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).

It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

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Mercedes gives a crash course in S-Class history

The new S-Class might be the latest and greatest from Mercedes-Benz, but the groundwork for its emergence at the forefront of automotive development was laid back in the 1950s with the Type 300 – also known as the Adenauer. Mercedes chose the Pebble Beach Concours d'Elegance to showcase the 2014 S-Class alongside some of its predecessors, and earlier this month it released an interesting look at this luxury sedan's pedigree.

Following the Adenauer, the S-Class made huge advancements in luxury, safety and performance on cars like the 220SEB Fintail, the 300SEL 6.3 (marking the "birth of the AMG series"), the ultra-luxurious 600S, and the 450SEL, which Mercedes claims as the first car to ever offer anti-lock brakes.

The video posted below shows how far the S-Class has evolved over the years while also staying pretty close to its roots. Just check out all of those two-spoke steering wheels and you'll see what we mean.

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Mercedes prices G63 AMG 6x6 at around $513k*

In the midst of the launch for one of its most important new cars, the 2014 CLA-Class, Mercedes-Benz has decided to set a price for one of its most ridiculous – and ridiculously awesome – products of all time, the G63 AMG 6x6. How much exactly will it cost to claim ownership to the baddest G-Class ever made? A measly 379,000 euros (*not including the pricey value-added tax), which converts to around $513,000.

Now comes the real disappointment. Even if you have that much money lying around, chances are you still won't be able to buy one. A Mercedes spokesperson told us that not only will the six-wheel-drive G63 AMG be sold in "very small volume," it will not be sold in North America or right-hand-drive markets like the UK, Australia and Japan. We're guessing this means that the handful of these insane trucks that go into production later this year will be hoarded by wealthy residents of the Middle East.

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Mercedes retraces historic first road trip with autonomous S-Class [w/video]

Pioneering achievement: Autonomous long-distance drive in rural and urban traffic

Mercedes-Benz S-Class INTELLIGENT DRIVE drives autonomously in the tracks of Bertha Benz

Stuttgart. When it sent its S 500 INTELLIGENT DRIVE research vehicle along a historic route in August 2013, Mercedes-Benz became the first motor manufacturer to demonstrate the feasibility of autonomous driving on both interurban and urban routes. The route in question, covering the 100 kilometres or so from Mannheim to Pforzheim, retraced that taken by motoring pioneer Bertha Benz exactly 125 years ago when she boldly set off on the very first long-distance drive. In the heavy traffic of the 21st century the self-driving S-Class had to deal autonomously with a number of highly complex situations – traffic lights, roundabouts, pedestrians, cyclists and trams. It should be noted that this trailblazing success was not achieved using extremely expensive special technology, but with the aid of near production-standard technology, very similar to that already found in the new E and S-Class. The project thus marks a milestone along the way that leads from the self-propelled (automobile) to the self-driving (autonomous) vehicle.

In August 1888, Bertha Benz set off on her famous first long-distance automobile journey from Mannheim to Pforzheim. In doing so, the wife of Carl Benz demonstrated the suitability of the Benz patent motor car for everyday use and thus paved the way for the worldwide success of the automobile. Precisely 125 years later, in August 2013, Mercedes-Benz recorded a no less spectacular pioneering achievement following the same route. Developed on the basis of the new Mercedes-Benz S-Class, the S 500 INTELLIGENT DRIVE research vehicle autonomously covered the approximately 100 kilometres between Mannheim and Pforzheim. Yet, unlike Bertha Benz all those years ago, it did not have the road "all to itself", but had to negotiate dense traffic and complex traffic situations.

"This S-Class spells out where we're headed with "Intelligent Drive" and what tremendous potential there is in currently available technology," says Dr. Dieter Zetsche, Chief Executive Officer of Daimler AG and Head of Mercedes-Benz Cars. "Of course, it would have been a lot easier to take the autobahn for the autonomous drive from Mannheim to Pforzheim. But there was a special motivation for us to carry out this autonomous drive along this very route 125 years after Bertha Benz. After all, we wouldn't be Mercedes-Benz unless we set ourselves challenging goals and then went on to achieve them."

Autonomous driving with production-based sensors

The Mercedes-Benz S 500 INTELLIGENT DRIVE research vehicle was equipped with production-based sensors for the project. Based on a further development of the sensor technologies already in use in the new S-Class, the developers taught the technology platform to know where it is, what it sees and how to react autonomously. With the aid of its highly automated "Route Pilot", the vehicle is able to negotiate its own way through dense urban and rural traffic.

"For us, autonomous vehicles are an important step on the way to accident-free driving," says Zetsche. "They will bring greater comfort and safety for all road users. That's because autonomous vehicles also react when the driver is inattentive or fails to spot something. On top of that, they relieve the driver of tedious or difficult tasks while at the wheel."

"With our successful test drives following in the tracks of Bertha Benz, we have demonstrated that highly automated driving is possible without the luxury of specially closed-off sections of road and relatively straightforward traffic situations," says Professor Thomas Weber, member of the Board of Management of Daimler AG with responsibility for Group Research and Head of Mercedes-Benz Cars Development. "In line with the goal of the project, we have gained important insights into the direction in which we need to further develop our current systems in order to enable autonomous driving not just on motorways, but also in other traffic scenarios. Even we ourselves were quite surprised at just how far we got using our present-day sensor technology. But now we also know how much time and effort is needed to teach the vehicle how to react correctly in a host of traffic situations – because every part of the route was different," adds Weber. This experience will now be incorporated into the engineering of future vehicle generations to be equipped with such innovative, further-developed functions. The Head of Daimler's Research and Development stresses: "With the new S-Class, we are the first to drive autonomously during traffic jams. We also want to be the first to bring other autonomous functions in series production vehicles. You can expect that we will reach this goal within this decade."

Several levels of autonomous driving

The main advantages of autonomous driving are plain to see: it allows motorists to reach their destination quickly, safely and in a more relaxed frame of mind. Above all on routine journeys, in traffic jams, on crowded motorways with speed restrictions and at accident blackspots, an autonomous vehicle is capable of assisting the driver and relieving them of tedious routine tasks. However, the intention is not to deprive the driver of the experience and pleasure of doing the driving for themselves. "Our autonomous systems offer to assist and unburden the driver. Those who want to drive themselves are free to do so, and that won't change in future either," stresses Daimler development chief Weber. "It's clear, however, that autonomous driving will not come overnight, but will be realised in stages. With this drive, we've now taken another important step into the future."

A distinction is made between three levels of autonomous driving. These have been defined by a VDA working group in collaboration with the German Federal Highway Research Institute (BASt): partially, highly and fully automated.

- With partially automated driving, the driver must constantly monitor the automatic functions and must not pursue any non-driving-related activity.
- In the case of highly automated driving, the driver need not permanently monitor the system. In this case, non-driving-related activities are conceivable on a limited scale. The system recognises its limitations by itself and passes the driving function back to the driver with sufficient time to spare.
- With fully automated driving, the system is capable of autonomously coping with every situation; the driver need not monitor the system and can pursue non-driving-related activities. Equally, driverless driving is possible at this level.

Partially automated driving is already available to drivers of new Mercedes-Benz E and S-Class models: the new DISTRONIC PLUS with Steering Assist and Stop&Go Pilot is capable of steering the vehicle mainly autonomously through traffic jams. This system thus forms the core of "Mercedes Benz Intelligent Drive", the intelligent networking of all safety and comfort systems on the way to accident-free and, ultimately, autonomous driving.

The now successfully conducted autonomous test drives along the Bertha Benz route allowed the Daimler researchers to gather important information on the challenges that remain to be addressed on the way to highly and fully automated driving and what, for example, still needs to be done to enable a car to navigate safely in highly complex situations involving traffic lights, roundabouts, pedestrians and trams.

Initial road tests using technology platforms based on the E and S-Class

Unnoticed by the public, yet authorised by appropriate official exemptions and certificates from the TÜV (German Technical Inspection Authority), testing of the "Route Pilot" on the Bertha Benz route began in early 2012 with a total of three technology platforms based on the E and S-Class, which are equipped with all available active and passive safety systems.

These test vehicles employed only those sensor technologies that are already today used in similar form in Mercedes-Benz standard-production vehicles. This is because those technologies are already affordable and suitable for everyday use, which facilitates a possible transfer to subsequent standard-production models. However, improvements were made to the number and arrangement of the sensors in order to achieve comprehensive coverage of the vehicle's surroundings in every direction, and to obtain additional information on the area around the vehicle.

Based on these sensor data and determination of the vehicle's own position with reference to information from a digital map, an autonomously driving vehicle analyses the available free area for driving and plans its own route. The required algorithms were developed by the Mercedes-Benz research team in collaboration with the Institute for Measuring and Control Technology at the Karlsruhe Institute of Technology (KIT).

The specific technical modifications compared with the standard-production version of a Mercedes-Benz S-Class are as follows:

- The base width (distance between the eyes) of the stereo camera was increased to allow more-distant objects to be detected not only by the radar, but also by the camera.
- Two additional long-range radars were installed at the sides of the front bumpers to provide early detection of vehicles coming from the left or right at junctions. A further long-range radar monitors the traffic to the rear.
- Four short-range radars at the corners of the vehicle provide improved detection of the nearer surroundings and other road users.
- Traffic lights are monitored by a colour camera behind the windscreen with a 90-degree opening angle.
- Another camera looks towards the back through the rear window to locate the vehicle with reference to known environment features. These environment features were previously entered on a digital map. By comparing what has just been seen by the camera with what is stored on the map, the vehicle is able to locate its position with significantly greater accuracy than would be possible with GPS alone.

For the trip along the Bertha Benz route, Mercedes-Benz collaborated with KIT and HERE, a division of Nokia specialised in the production of digital maps and location-specific services, to produce a 3D digital map of the route between Mannheim and Pforzheim that was specifically adapted to the requirements of an autonomous vehicle. In addition to the road layout, this map – which must meet special requirements with regard to accuracy – includes information on the number and direction of traffic lanes and traffic signs as well as the positions of traffic lights. Digital maps of this kind are a key prerequisite for autonomous driving. Mercedes-Benz and HERE will therefore continue their collaboration in future with regard to the development of "intelligent" 3D digital maps for autonomous vehicles.

Route Pilot reacts to diverse traffic situations

The Route Pilot in the research vehicle is required to cope with a host of different challenges both on country roads and in urban traffic: roundabouts, obstructions in built-up areas with oncoming traffic, cyclists on the road, turn-off manoeuvres, variously parked vehicles, red traffic lights, "right before left" priority junctions, crossing pedestrians and trams.

The autonomously driving S-Class was monitored during the tests by specially trained safety drivers who, whenever the system made an incorrect decision, were able to intervene immediately and take over control of the vehicle. As real traffic is unpredictable – which means that no driving situation is exactly the same as an earlier one – a record was made each time it became necessary for the safety driver to take over control of the vehicle. This information was then evaluated by the development team, thus making it possible to extend the vehicle's repertoire of manoeuvres. This advances the development of the technology platform, enabling it to cope with more and more traffic situations.

The test drives along the 100-kilometre-long route deliver important information for further development of the technology and the product. "For example, it became apparent that the recognition of traffic light phases under different lighting conditions and the correct pairing of individual traffic lights with traffic lanes represents a major challenge," explains Prof. Ralf Herrtwich, head of driver assistance and suspension systems at Daimler Group Research and Advance Development, a role in which he initiated the autonomous driving project. "However, it is not our intention that the vehicle should master every situation on its own. If, for example, the road is blocked by a refuse collection vehicle, we certainly don't want the vehicle to automatically overtake it, especially as the vision of the vehicle's sensors is restricted in such a case. In such a situation, the vehicle passes control back to the driver."

For the company, the success of the autonomous road tests lies above all in having identified those areas on which the development team needs to concentrate in future. "We now know where we can make further improvements and refinements to the vehicle's repertoire of programmed manoeuvres, i.e. the situation-dependent control commands for steering, engine and brakes, such as how to autonomously negotiate a roundabout." A further challenge is to correctly locate the vehicle on the road, in order to determine, for example, precisely where a vehicle should stop at a junction while at the same time having a view of cross-traffic.

A particular challenge for autonomous vehicles is the way in which they communicate and interact with other road users. Coming to an agreement with an oncoming vehicle on who should proceed first around an obstruction is something that requires a very great deal of situational analysis. "Where a human driver might boldly move forward into a gap, our autonomous vehicle tends to adopt a more cautious approach," says Herrtwich. "This sometimes results in comical situations, such as when, having stopped at a zebra crossing, the vehicle gets waved through by the pedestrian – yet our car stoically continues to wait, because we failed to anticipate such politeness when we programmed the system."

To enable the developers to reconstruct the decisions made by the autonomous research vehicle in individual driving situations, the car makes recordings of all its sensor data. Images from the stereo camera alone generate 300 gigabytes of data every hour. Also in later standard operation, some of these data will continue to be stored. That's because if, for example, an autonomous vehicle is involved in an accident, this information will make it possible to establish what happened.

Challenges on the path to autonomous driving

Before the goal of highly and fully autonomous driving is achieved, the obstacles to be overcome will not be just of a technical nature. Many of the things that are already technically feasible are still not universally permitted.

For instance, international UN/ECE Regulation R 79 (steering systems) allows only corrective steering functions, but not automatic steering at speeds above 10 km/h. Under the Vienna Road Traffic Convention, which is relevant for EU law, the driver must be in constant control of their vehicle and be capable of intervening at all times. As autonomous vehicles were still out of the question at the time this convention was adopted, clarification is needed with regard to what this means for highly or fully automated vehicles. In some US states such as Nevada, there has already been such clarification, at least as far as the trial operation of autonomous vehicles is concerned. Another prerequisite for the transition from partially to highly automated systems is their acceptance in society. Just as when the automobile was originally invented, it will first of all be necessary to build up confidence in the technical capabilities of the systems. This is borne out by a recent study carried out by the Customer Research Centre at Mercedes-Benz involving around 100 test persons aged between 18 and 60. The initial scepticism of the study participants was almost entirely dispelled following an autonomous drive in the driving simulator. Even among those participants who were negatively disposed to begin with, there was a significant increase in acceptance after the drive in the simulator.

One way of ensuring that map data and route information is always kept up to date is to use "Car-to-X Communication". This could enable future vehicles to help each other to generate real-time maps, because, theoretically, every car is capable of recording the route it has driven and entering it in a database. Information on a red traffic light could be relayed from a waiting car to other road users. Alternatively, the traffic light itself could send a signal to nearby vehicles. Mercedes-Benz has been working for several years on communication between vehicles and between vehicles and their environment. This year, it is set to become the first manufacturer to bring "Car-to-X functions" onto the market.

PROMETHEUS - pioneering achievement on the way to autonomous driving

Mercedes-Benz's success on the Bertha Benz route is the latest result of years of research in the field of autonomous driving. An earlier milestone was the Daimler-Benz-initiated research project EUREKA PROMETHEUS ("Programme for European Traffic with Highest Efficiency and Unprecedented Safety"), which ran from 1986 and whose test vehicles made headlines when, in 1994, in normal traffic, they covered around 1000 kilometres, mainly autonomously, on a multi-lane motorway in the Paris region and then, in 1995, drove from Munich to Copenhagen. Consequently, almost 20 years ago, Mercedes-Benz demonstrated that automated driving on motorways, including lane-changing, overtaking and keeping a safe distance, is technically feasible.

One of the outcomes of the Prometheus project was DISTRONIC adaptive cruise control, which went into production in the S-Class in 1998. Based on DISTRONIC, Mercedes-Benz has developed a succession of assistance systems capable of detecting hazardous situations, warning the driver and, ever more frequently, also automatically intervening. The project also resulted in Speed Limit Assist, which went into series production in 2005. Continuous further advances in environment detection using stereo cameras, also first tested as part of PROMETHEUS, created the foundation for the "6D Vision" stereo camera, which has now been launched in the new E- and S-Class. Patented by Daimler, this technology makes it possible to anticipate the real-time movements of other nearby road users.

At a technical level, Prometheus and the Mercedes-Benz S 500 INTELLIGENT DRIVE are worlds apart. "Progress has been due above all to modern-day hardware and software, which have been the focus of targeted optimisation over the years," explains Mercedes-Benz development chief Weber. "Technical components in those days were much too big and much too expensive for standard use in automobiles. Also, they were not powerful or reliable enough. The situation today is a quite different one. Our modern systems can be installed in compact control units that, while exceptionally powerful, are still affordable. Because that's the only way in which the maximum possible number of customers can benefit from autonomous vehicle functions – and that's our ultimate goal."

Mercedes-Benz assistance systems with partially automated driving functions in standard-production vehicles

- DISTRONIC/DISTRONIC PLUS adaptive cruise control (1998/2005)Launched in 1998 and further developed in 2005 with improved radar sensors, adaptive cruise control automatically maintains a safe distance from the vehicle in front. It is capable of autonomous braking and acceleration.
- PRE-SAFE Brake (2006)Automatically brakes the vehicle if there is a risk of a rear-end collision (autonomous partial/emergency braking).
- Active Blind Spot Assist (2010)Detects whether there is a vehicle in the driver's blind spot and, by means of one-sided application of the brakes, can reduce the risk of collision from a change of lane.
- Active Lane Keeping Assist (2010)Networked with ESP. If the driver unintentionally crosses a continuous or discontinuous lane marking, Active Lane Keeping Assist can brake the wheels on the opposite side, thereby returning the vehicle to the original lane.
- Active Parking Assist (2010)Uses electromechanical direct steering to navigate the vehicle into a parking space.
- DISTRONIC Plus with Steering Assist and Stop&Go Pilot (2013)Helps the driver not only to maintain a desired distance from the vehicle in front, but also to stay in the centre of the lane. This makes it possible to autonomously follow vehicles in traffic tailbacks.
- BAS PLUS Brake Assist with Cross-Traffic Assist (2013)Capable of detecting cross-traffic and pedestrians and boosting the braking power applied by the driver.

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Mercedes' AMG 5.5L twin-turbo V8 not long for this world?

Despite being a relatively new engine in the grand scheme of things, the curtain may soon close on the twin-turbocharged 5.5-liter V8 found under the hood of many Mercedes-Benz AMG cars. Speaking to Australia's CarSales.com, AMG chief Tobias Moers said that the engine, as fitted in the 2014 S63 AMG (pictured), is at its maximum state of tune, and that more power cannot be eked out without threatening reliability. This engine produces a massive 577 horsepower and 664 pound-feet of torque in the new S63.

The forthcoming S-Class coupe and convertible models are expected to get this same AMG treatment, though Moers did not confirm this, along with updated versions of the E63 and CLS63 AMG. But beyond this, the M157 twin-turbo V8 is not expected to appear in any new Mercedes products.

So, what's next? CarSales.com states that the AMG version of the next C-Class will use an all-new 4.0-liter V8 that will, essentially, be created by bonding two of the 2.0-liter turbo engines from the A45 AMG (or CLA45 AMG) together. This 4.0-liter mill is expected to power the new, sub-SLS sports car, dubbed SLC.

Beyond that, a hybridized version of the 4.0-liter V8 could arrive, since Mercedes-Benz has made it clear that electrification will play a key role in the future of AMG. As Moers told CarSales.com, "It's clear depending on the segment – large SUVs, S-Class, whatever – in the future they will be assisted by electric motors... but there is no decision done, it is a discussion that must be done."

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Mercedes gives a crash course in S-Class history

The new S-Class might be the latest and greatest from Mercedes-Benz, but the groundwork for its emergence at the forefront of automotive development was laid back in the 1950s with the Type 300 – also known as the Adenauer. Mercedes chose the Pebble Beach Concours d'Elegance to showcase the 2014 S-Class alongside some of its predecessors, and earlier this month it released an interesting look at this luxury sedan's pedigree.

Following the Adenauer, the S-Class made huge advancements in luxury, safety and performance on cars like the 220SEB Fintail, the 300SEL 6.3 (marking the "birth of the AMG series"), the ultra-luxurious 600S, and the 450SEL, which Mercedes claims as the first car to ever offer anti-lock brakes.

The video posted below shows how far the S-Class has evolved over the years while also staying pretty close to its roots. Just check out all of those two-spoke steering wheels and you'll see what we mean.

View the original article here

BlackBerry Q10 and the Mercedes AMG Petronas car team up in the latest round of promo videos

BlackBerry Q10 and the Mercedes AMG Petronas car team up in the latest round of promo videos | CrackBerry.com Skip to main content Android BlackBerry iPhone / iPad Windows Phone webOS SIGN UP|LOG IN Topics The New CrackBlackBerry 10BlackBerry Z10BlackBerry Q10BB10 AppsBB10 GamesZ10 AccessoriesGet your Fix!Phones & TabletsCases & AccessoriesAppsGamesBlackBerry ThemesFree RingtonesFree WallpapersOur CommunityThe CrackBerry ForumsLatest Forum PostsPopular this WeekContests - Win free stuff!CrackBerry AppsJoin CrackBerry Today!Can Help YouGetting Started GuidesBlackBerry 10 How-TosPlayBook How-TosBlackBerry OS How-TosProduct & App ReviewsBlackBerry Support ForumsW/ Your AddictionPlayBookZ10Bold 9930Bold 9900Torch 9810Torch 9800More Phones...Popular Destinations & TopicsBlackBerry 10 ForumsPlayBook ForumsCrackBerry UnlockingWallpaper MakerDownload CB10 AppRumored DevicesBlackBerry 7Latest OS UpdatesBlackBerry MessengerSideloading Android AppsFacebookTwitterInstagram for BlackBerryRogersAT&TVerizonSprintBBRY News & Stock TalkThorsten HeinsQNX Forums Store Popular:Latest Forum PostsQ10 ReviewZ10Buy Z10 AccessoriesBB10 HelpBold 9900PlayBookUnlock your BlackBerryGoto top Recent News Article | 14 hours ago I highly doubt Thorsten Heins thinks the tablet market will die Article | 5 min ago BlackBerry Jam rocks Botswana Article | 6 hours ago TELUS BlackBerry Q10 unboxing Article | 9 hours ago LinkedIn v2.2 for BlackBerry OS smartphones brings BBM integration and company pages Article | 10 hours ago PopcornFlix arrives for BlackBerry 10 - Watch free movies on your BlackBerry smartphone Related Stories Article | 6 hours ago TELUS BlackBerry Q10 unboxing Article | 18 hours ago Thorsten Heins sits down with Fox Business and discusses U.S. release of the BlackBerry Q10 Article | 19 hours ago How to access your PC files from your BlackBerry 10 device Article | 1 day ago What tens of millions of Q10 sales mean for BlackBerry Article | 1 day ago Thorsten Heins talks BlackBerry Q10 with Bloomberg Article | 1 day ago How to set custom ringtones and notifications for a contact on the BlackBerry Q10 Article | 1 day ago Carphone Warehouse promises more BlackBerry Q10 stock to handle demand New In the Forums General BlackBerry Discussion Is an 8-year old to young for a BB Z10? 75 Replies | Last Reply 1 min ago BlackBerry Z10 Shutter sound 50 Replies | Last Reply 2 min ago General BlackBerry Discussion Q10 is Expensive & it does NOT come with a leather Holster? 3 Replies | Last Reply 3 min ago BlackBerry 10 Apps TextNow App stole my phone number and spammed me!! 0 Replies | Last Reply 4 min ago BlackBerry 10 OS Phantom photos, phantom data 12 Replies | Last Reply 6 min ago New Accessories Incipio Frequency Semi Rigid Soft Shell Case for BlackBerry Q10 $22.95 Incipio Feather Ultralight Hard Case for BlackBerry Q10 $22.95 Incipio DualPro Hard Shell Case w/ Silicone Core for BlackBerry Q10 $27.95 BlackBerry Soft Shell Case for Q10 $9.95 Mobi Products S-Line Case for BlackBerry Z10 $9.95 In The Store Covers and Skins OEM and Extended Batteries BlackBerry Z10 Cases Z10 Batteries Bluetooth Headsets Screen Protectors See All Accessories Essential Reading Article | 1 day ago Carphone Warehouse promises more BlackBerry Q10 stock to handle demand Article | 4 days ago Top ten typing and keyboard tips for the BlackBerry Q10 Article | 1 day ago Remember The Milk officially arrives for BlackBerry 10 Article | 4 days ago Download Skype for the BlackBerry Z10 ahead of official release Article | 4 days ago Sideload Android apps to your BlackBerry 10 device using Google Chrome Article | 19 hours ago How to access your PC files from your BlackBerry 10 device Article | 15 hours ago How to scan a barcode in BlackBerry World on BlackBerry 10 Article | 13 hours ago BlackBerry Q10 and the Mercedes AMG Petronas car team up in the latest round of promo videos You are hereCB » BlackBerry Media » BlackBerry Q10 and the Mercedes AMG Petronas car team up in the latest round of promo videos I highly doubt Thorsten Heins thinks the tablet market will die Previous PopcornFlix arrives for BlackBerry 10 - Watch free movies on your BlackBerry smartphoneNext 39 Comments BlackBerry Q10 and the Mercedes AMG Petronas car team up in the latest round of promo videos By Adam Zeis on 30 Apr 2013 05:09 pm - - -

BlackBerry has cranked out some great promos over the years, but the latest round really kicks things up a bit. Showing off their partnership with the Mercedes AMG Petronas race team, the new ads for the BlackBerry Q10 are looking pretty hot. 

The videos - ranging from BlackBerry Balance to Q10 design to BBM Screen Share - show off the Q10 and some top features all while being compared to the awesome machine that is the Mercedes AMG Petronas F1 car. 

The promos draw some great comparisons that totally make sense and really make you think about just how many other similarities there are. It's definitely cool to see spots like this showing off the partnership between the two. 

Check out the videos in the gallery above then drop a comment letting us know what you think!

Topics: BlackBerry Q10 BlackBerry Media

I highly doubt Thorsten Heins thinks the tablet market will die Previous PopcornFlix arrives for BlackBerry 10 - Watch free movies on your BlackBerry smartphoneNext Adam Zeis 2975 (articles) 2775 (forum posts) 39 comments Sign in to comment fb tw gp wn Jimmy Choo1 13 hours ago

Awesome, blackberry is back!

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Reply kayleeks 13 hours ago

Good for BlackBerry!

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Reply BerryB10 12 hours ago

Looks pretty good.

Reply FernCommodari 12 hours ago

Must be a slow day at c rack berry. Any links to the actual ads so we can get as excited as you? ;-)

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Reply rockivy 12 hours ago

^ I agree, there are no links, bet the video is cool though!!!

From the Zed of Rockivy

Reply kemj 12 hours ago

Nice video BUT BlackBerry should have presented both the Q10 and the Z10 here, not two Q10s...

Reply Jimmy Choo1 12 hours ago

I saw the video, but i was at a laptop

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Reply FernCommodari 12 hours ago

Much better commercials than the current lame jingle out there! They sell the product!

Reply ofutur 12 hours ago

Not bad for once. Now they need to make the Hub much better so that we can actually use this thing.

Reply Puz_zled 10 hours ago

By "we" you mean devs? Cause I am luvin the Hub!!

From my sweet BB10 Neutrino powered Z10 :D

Reply ofutur 16 min ago

The hub can display the messages from all my accounts. It randomly turns off accounts. That makes it less useful than the hub on my 9900. And grouping would make it more useful than having to select individual accounts all the time.

Reply crohns 12 hours ago

This is great!! I love anything that involves formula 1 and blackberry!!

Reply thedustytaco 12 hours ago

First to say "first"!

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Reply FernCommodari 12 hours ago

LOL

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Reply FernCommodari 12 hours ago

They need to package these into 30 sec spots and put out these higher energy ads than the lame jingled put me to sleep ads they are presently running in the USA on the likes of HGTV.

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Reply SEAWARRIOR 8 hours ago

yup...

Reply rockivy 11 hours ago

Or maybe ESPN, Fox Sports and SPEED?

From the Zed of Rockivy

Reply jankooman 11 hours ago

These videos are much to technocratic. So bad.
I say this as a fan and stock owner - they need more emotion in their commercials.

Reply SEAWARRIOR 8 hours ago

i been sayin' for them to hire me,,, i'll shake it up,,, but they're scared...

Reply rider997 11 hours ago

These are actually good. Brief, focused, compelling.

I'd like to see a similar set of more generally themed (motorsports doesn't appeal to everyone) ads like this- soundbites that are memorable.

Reply alan510 10 hours ago

What a difference in tone and approach from the Samsung ads that dumped on BlackBerry. It's clear the company is targeting a very different market and not going after a mass consumer audience with these ads. At least for now, the approach seems to be going after people with money. Maybe the ads will change when they release lower priced devices but for the time being, people who complain that prices are too high are whistling in the wind.

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Reply zeratul65535 10 hours ago

Skype has prominence in the active frames screen. Good stuff.

Reply newcollector 10 hours ago

I totally agree on the Skype prominence. That is some nice not so subliminal advertising of a "must have" app for business and for personal use! They need commercials like this for the Z10 as well.

Reply Chicago777Guy 10 hours ago

Great for commercial for guys.

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Reply Chicago777Guy 10 hours ago

Please put the link so that people can share it...thanks

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Reply twirlyboy 9 hours ago

Brilliant!

Reply Snap51 9 hours ago

Great videos,at least for my taste!

Reply squaresoft_x 8 hours ago

I like the last words "Built to keep you moving." so sexy LoL
Btw, on the last video, it says that Q10 use dual-core snapdragon processor? Not TI-Omapp?

Reply SEAWARRIOR 8 hours ago

better than the others, but still needs some punch...

Reply maam 7 hours ago

One word: Awesome!!

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Reply drinkmorejava 7 hours ago

I'm so lost. The picture on the homepage is of a CMM, but it's not anywhere in the video.

Reply Kardinal_D 7 hours ago

last video, 14-17 sec in!

Reply mday924 7 hours ago

The last one is way too long and drawn out. They need to replace words like, 'sculpted' with something more race oriented. The one I liked the most was the Remember, but I thought the 2nd half was better at connecting the function and bennefits of remember with my imagination and how it might be used in my daily work/life. .

Reply Supa_Fly1 7 hours ago

Sculpted is related to formula 1, carbon Fibre, chassis, etc are sculpted components just to name a few.

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Reply Kardinal_D 7 hours ago

These are solid, wish I would see them on tv! Great ads

Reply Fnen90 8 min ago

I hope i see them too!

Reply ewalker3 6 hours ago

Fantastic ads! I am seeing more and more advertisements for the Z10!
I can't wait to get my hands on the Q10!!

Reply Omnitech 4 hours ago

Nice balance to the abstract "image" ads they created before. I think it would be good to run some of these, as well as some of the others.

Reply Fnen90 9 min ago

Nice step...will them be on TV everywhere??? Bus? Ads in TimeSquare? POSTER everywhere ? I hope that..!

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