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I highly doubt Thorsten Heins thinks the tablet market will die Previous PopcornFlix arrives for BlackBerry 10 - Watch free movies on your BlackBerry smartphoneNext 39 Comments BlackBerry Q10 and the Mercedes AMG Petronas car team up in the latest round of promo videos By Adam Zeis on 30 Apr 2013 05:09 pm - 
- - BlackBerry has cranked out some great promos over the years, but the latest round really kicks things up a bit. Showing off their partnership with the Mercedes AMG Petronas race team, the new ads for the BlackBerry Q10 are looking pretty hot.
The videos - ranging from BlackBerry Balance to Q10 design to BBM Screen Share - show off the Q10 and some top features all while being compared to the awesome machine that is the Mercedes AMG Petronas F1 car.
The promos draw some great comparisons that totally make sense and really make you think about just how many other similarities there are. It's definitely cool to see spots like this showing off the partnership between the two.
Check out the videos in the gallery above then drop a comment letting us know what you think!
Topics: BlackBerry Q10 BlackBerry Media I highly doubt Thorsten Heins thinks the tablet market will die Previous PopcornFlix arrives for BlackBerry 10 - Watch free movies on your BlackBerry smartphoneNext
Adam Zeis 2975 (articles) 2775 (forum posts) 39 comments Sign in to comment fb tw gp wn 
Jimmy Choo1 13 hours ago Awesome, blackberry is back!
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kayleeks 13 hours ago Good for BlackBerry!
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BerryB10 12 hours ago Looks pretty good.
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FernCommodari 12 hours ago Must be a slow day at c rack berry. Any links to the actual ads so we can get as excited as you? ;-)
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rockivy 12 hours ago ^ I agree, there are no links, bet the video is cool though!!!
From the Zed of Rockivy
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kemj 12 hours ago Nice video BUT BlackBerry should have presented both the Q10 and the Z10 here, not two Q10s...
Reply Jimmy Choo1 12 hours ago I saw the video, but i was at a laptop
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Reply FernCommodari 12 hours ago Much better commercials than the current lame jingle out there! They sell the product!
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ofutur 12 hours ago Not bad for once. Now they need to make the Hub much better so that we can actually use this thing.
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Puz_zled 10 hours ago By "we" you mean devs? Cause I am luvin the Hub!!
From my sweet BB10 Neutrino powered Z10 :D
Reply ofutur 16 min ago The hub can display the messages from all my accounts. It randomly turns off accounts. That makes it less useful than the hub on my 9900. And grouping would make it more useful than having to select individual accounts all the time.
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crohns 12 hours ago This is great!! I love anything that involves formula 1 and blackberry!!
Reply thedustytaco 12 hours ago First to say "first"!
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Reply FernCommodari 12 hours ago LOL
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Reply FernCommodari 12 hours ago They need to package these into 30 sec spots and put out these higher energy ads than the lame jingled put me to sleep ads they are presently running in the USA on the likes of HGTV.
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SEAWARRIOR 8 hours ago yup...
Reply rockivy 11 hours ago Or maybe ESPN, Fox Sports and SPEED?
From the Zed of Rockivy
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jankooman 11 hours ago These videos are much to technocratic. So bad.
I say this as a fan and stock owner - they need more emotion in their commercials.
SEAWARRIOR 8 hours ago i been sayin' for them to hire me,,, i'll shake it up,,, but they're scared...
Reply rider997 11 hours ago These are actually good. Brief, focused, compelling.
I'd like to see a similar set of more generally themed (motorsports doesn't appeal to everyone) ads like this- soundbites that are memorable.
Reply alan510 10 hours ago What a difference in tone and approach from the Samsung ads that dumped on BlackBerry. It's clear the company is targeting a very different market and not going after a mass consumer audience with these ads. At least for now, the approach seems to be going after people with money. Maybe the ads will change when they release lower priced devices but for the time being, people who complain that prices are too high are whistling in the wind.
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zeratul65535 10 hours ago Skype has prominence in the active frames screen. Good stuff.
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newcollector 10 hours ago I totally agree on the Skype prominence. That is some nice not so subliminal advertising of a "must have" app for business and for personal use! They need commercials like this for the Z10 as well.
Reply Chicago777Guy 10 hours ago Great for commercial for guys.
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Reply Chicago777Guy 10 hours ago Please put the link so that people can share it...thanks
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twirlyboy 9 hours ago Brilliant!
Reply Snap51 9 hours ago Great videos,at least for my taste!
Reply squaresoft_x 8 hours ago I like the last words "Built to keep you moving." so sexy LoL
Btw, on the last video, it says that Q10 use dual-core snapdragon processor? Not TI-Omapp?
SEAWARRIOR 8 hours ago better than the others, but still needs some punch...
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maam 7 hours ago One word: Awesome!!
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Reply drinkmorejava 7 hours ago I'm so lost. The picture on the homepage is of a CMM, but it's not anywhere in the video.
Reply Kardinal_D 7 hours ago last video, 14-17 sec in!
Reply mday924 7 hours ago The last one is way too long and drawn out. They need to replace words like, 'sculpted' with something more race oriented. The one I liked the most was the Remember, but I thought the 2nd half was better at connecting the function and bennefits of remember with my imagination and how it might be used in my daily work/life. .
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Supa_Fly1 7 hours ago Sculpted is related to formula 1, carbon Fibre, chassis, etc are sculpted components just to name a few.
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Reply Kardinal_D 7 hours ago These are solid, wish I would see them on tv! Great ads
Reply Fnen90 8 min ago I hope i see them too!
Reply ewalker3 6 hours ago Fantastic ads! I am seeing more and more advertisements for the Z10!
I can't wait to get my hands on the Q10!!
Omnitech 4 hours ago Nice balance to the abstract "image" ads they created before. I think it would be good to run some of these, as well as some of the others.
Reply Fnen90 9 min ago Nice step...will them be on TV everywhere??? Bus? Ads in TimeSquare? POSTER everywhere ? I hope that..!
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