Survey: Demand in the industry is strong, but the pace of expansion has begun to slow down

Wireless is one of the few industries that actually grow these days, but it looks like the pace at which it spreads has started to slow down. Research firm PwC has made a thorough survey of the US market, using data from all major carriers. One of the most interesting findings of the survey is that while wireless network traffic has grown by the staggering 138% in the period of June 30, 2010 to June 30, 2011, it has grown by "just" 76% from June 30, 2011, to June 30, 2012.

However, according to PwC, it's too early to conclude that the industry is reaching its pinnacle:

Yep, at least carriers won't be so pressed for bandwidth, though we aren't sure if they would like that.

Other than that, the survey finds that smartphones continue to penetrate the market, and have accounted for 60% of sales to postpaid customers in 2011, as opposed to 41% in 2010. In order to make up for the slower growth, however, carriers tend to turn to new growth areas such as multi-device data
connection plans and machine-to-machine (M2M) subscriptions. To find the full survey, simply jump through the source link below!

source: PwC (.pdf) via FierceWireless

View the original article here